Themes of thinkig – Week 2

KISS – Keep It Short and Simple

The idea behind this thinking theme is that less is more. The essential elements combined with a well thought meaning can work effectively toward a good communication.

Keep it Simple

Text minimization

Again less is more, but here we are reducing text to its minimum with the idea to be assertive, sharp and meaningful.

Text Minimisation


All the roads lead to Rome as the all saying says. Every possible idea can solve a problem and therefore all the possibilities are valid. However a good thinking through all the possibilities is required in order to reach the desire goal.


White space

Allows the viewer to focus attention over the main element.

White Space 2

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