KISS – Keep It Short and Simple
The idea behind this thinking theme is that less is more. The essential elements combined with a well thought meaning can work effectively toward a good communication.
Text minimization
Again less is more, but here we are reducing text to its minimum with the idea to be assertive, sharp and meaningful.
TIMTOWTDI
All the roads lead to Rome as the all saying says. Every possible idea can solve a problem and therefore all the possibilities are valid. However a good thinking through all the possibilities is required in order to reach the desire goal.
White space
Allows the viewer to focus attention over the main element.
Design Journey 