Brand Schematic by Alina Wheeler – Designing Brand Identity
Attributes or core values. Brand´s virtues
Ethic, responsible, trustworthy, authentic, constant, efficient, satisfying, rentable, profitable, organized, well trained, competent, adaptable, reach further away, reachable, great partners, independent, active, avid.
Vision and mission
Mission: Contribute on the development of people’s competence and abilitiesVision: Be independent and be able to do why I like most, encourage people to reach the best inside of themselves in an efficient and motivated way by using their own knowledge’s help them to help themselves
Key products or services
Consulting, coaching, organizational-development, training, workshops, staff ready to offer assistance, personal development.
Mind up, insights, Hr Visjon Karriere, Brendlien
Quality, effectivity, languages, international- background, assertiveness.
- Customers Prospects
Quality, Satisfaction, results, Stability, development, training, guidance , formation, knowledge, new ideas, tool’s , solutions, abilities, expandability.
All kind of industry that needs couching or competence development
Produce a new logo for Eve; a consulting, human resources, coaching and training company that contributes on the development of people´s competence and abilities. This is achieved by encourage them to reach the best inside of themselves in an efficient and motivated way using their own knowledge’s. The company defines itself as a bridge towards the best of themselves.
The logo should appeal to all kind of industries or any business that require couching or training. The aim is to guide them through solving problems related to formation
The visual image should emphasise quality, effectivity, languages skills, international background and assertiveness.
The logo should resemble a group of people working towards the same goals where constancy is the key
The publicity material will be mainly available on the internet, stands and leaflets, as well as specialized magazines.
Identity keys that relate to the nature of the company:
Nouns: Consulting, coughing, organization, development, training, workshops
Adjectives: Ethic, trustworthy, authentic, constant, efficient, profitable, organized, well trained, adaptable, reachable, great partners, independent, active, avid, development
Colours: Dark blue, grey, orange, green, gold, yellow, red, Violet
How to Refine a Creative Brief – Graphic Design Thinking – page 62
The brief – Design thinking page 15