Project Exam – 3rd Semester – Week 13 – 15

Procedure:

  • Research the client, competition, drivers and barriers (Define the problem)
  • Define the target group – create a consumer profile
  • Analyse your findings and clarify the strategy
  • Idea development
  • Sketching
  • Logo

Idea development

Sketching

  • Visual identity

Idea development

Sketching

  • Touchpoints: poster, program, ticket bracelets and t-shirt.

Idea development

Sketching

  • Brand manual

Idea development

Sketching

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